RCS Business Messaging Architecture
RCS Business Messaging upgrades native SMS on supported Android devices into a rich, interactive brand channel featuring verified sender badges, carousels, and single-tap action buttons.
WhatsApp Business
Rich ConversationalRCS Business
Rich Card & ActionEnterprise SMS
Universal FallbackVoice / IVR
Audio OTP & AlertsEngineered for Enterprise Integration
- ✓Verified brand sender profile with logo, hero banner, and verified trust badge
- ✓Rich standalone cards and multi-card carousel layouts
- ✓Suggested reply chips and action buttons (e.g. Open URL, View Map, Dial Call)
- ✓Real-time read receipts and user interaction event telemetry
- ✓Automated fallback to Enterprise SMS for non-RCS devices or offline users
Target Operational Value
- •Enhanced brand security through carrier-verified sender identities
- •Higher conversion rates driven by interactive, single-tap suggested actions
- •Richer visual presentation directly inside the native device messaging app
- •Detailed engagement analytics including card views and button taps
How the System Operates
Agent Verification
Enterprise brand profile and RCS Agent are verified with carrier networks.
Capability Check
System checks whether the destination phone number supports RCS messaging.
Rich Dispatch
If supported, a rich card or carousel is dispatched via the RCS Universal Profile API.
Fallback Rule
If the device is unsupported or offline, the message converts automatically to plain SMS.
Standard Protocols
- •RCS Universal Profile 2.0+ API endpoints
- •Interactive event webhook listeners for suggested action taps
- •Integration with PulseHub for dynamic RCS-to-SMS routing
- •Template creation tools for rich card layout authoring
Governance & Privacy
- •Carrier verification to eliminate brand impersonation and spoofing
- •TLS 1.3 encrypted data transmission
- •User consent management and DND compliance
- •Secure media URL hosting for rich assets
Observability & Scale
- •Device capability discovery caching to minimize lookup latency
- •Asset optimization guidelines (aspect ratio, file size limit)
- •Fallback latency tuning for immediate SMS conversion
- •Campaign analytics tracking for button click-through rates (CTR)
Approved Enterprise Use-Case Categories
Product recommendations & tracking
Displays product carousels with 'Buy Now' and 'Track Order' suggested action buttons.
Boarding passes & check-in
Delivers rich boarding cards with QR codes and 'View Map' action chips.
Account alerts & fraud verification
Displays verified bank branding with 'Confirm Activity' quick-reply buttons.
Technical & Operational Governance FAQ
What happens if a customer's phone does not support RCS?
IndoTium's system design includes an automated fallback rule that seamlessly converts the rich RCS message into a clear, text-based Enterprise SMS, ensuring complete delivery coverage.
Is RCS supported on iOS devices?
RCS support is expanding across operating systems. Where RCS is not available, PulseHub handles routing via SMS or WhatsApp based on enterprise policy.
Related Communications Capabilities
WhatsApp Business
Rich conversational messaging for interactive customer engagement.
Enterprise SMS
Universal text messaging foundation for all mobile devices.
PulseHub Orchestration
Unified multi-channel routing with automatic RCS-to-SMS fallback.
Plan Your Enterprise Communications Architecture
Connect with IndoTium's engineering team to discuss message routing, channel orchestration, SMPP connectivity, and custom API integration requirements.